DTL
The Digital Trust Label (DTL) is a Swiss consumer-facing label for digital services, launched in January 2022 by the Swiss Digital Initiative, a Geneva-based foundation.
It certifies an individual digital service, product, or app (not the company) against a catalog of 35 criteria in four areas: security, data protection, reliability, and fair user interaction, with a 2024 update adding criteria on the use of artificial intelligence. Early adopters included Swiss Re, Swisscom, Swiss Post, Cisco, and wefox.
In January 2025 the foundation handed the label over to SGS, its long-standing audit partner, which now operates it as the Digital Trust Label Certification.
The label is voluntary and market-driven. In writing, an applicant needs a description of the service and its data flows, a privacy notice and data processing documentation that match the service's behavior, security policies and evidence (vulnerability management, access control, encryption, incident handling), reliability and availability information, terms that meet the fair interaction criteria (no dark patterns, clear pricing and cancellation), and, where AI is used, documentation of how automated decisions are explained and overseen.
An auditor reviews the documentation and tests the service against each criterion before the label is issued.
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Who has to comply
Voluntary. Providers of digital services, apps, and products who want a visible trust signal for users, mainly in Switzerland and Europe. No law or regulator requires it.
What the assessor asks to see
Service description and architecture; data flow and processing records; privacy notice and consent handling; security policies and evidence (access control, encryption, vulnerability management, incident response, logging); availability and reliability commitments and monitoring; terms and user interface review against fair interaction criteria; AI use documentation including transparency and human oversight; remediation of prior audit findings.
Who helps with DTL
Digital compliance and privacy consultancies in Switzerland help providers prepare the documentation and remediate gaps before the audit; SGS provides pre-assessment services separately from certification.
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Who assesses DTL
SGS auditors under the Digital Trust Label certification scheme. Before the handover, SGS acted as the independent audit partner for the foundation. scheme-specific; SGS is an internationally accredited certification body for other schemes, but the Digital Trust Label is a proprietary scheme.
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